KNEKT took the non-profit's premier fundraising event of the year and extend the reach from 1,000 guests in attendance to more than:
44,000 views with
561 Reactions, 371 shares, and 190 Comments on the Facebook live broadcast.
America's Next Top Model Celebrity Photographer Nigel Barker hosted the evening and the live broadcast, alongside red carpet host Melanie Specht, best known for her role on Transformers - Age of Extinction.
More than $1,300,000 was raised that evening, and the engagement and viewership of this content was unparalleled with any other videos Make-A-Wish NYC has posted.
The content was then edited and shared with our mutual partner Good Amplified to extend the reach across other social channels.